Posted on Monday, August 7, 2023
With its debut in 1996, smartwater disrupted the bottled water status quo by reimagining hydration from the inside out, combining vapor-distilled water with added electrolytes for a pure, crisp taste, all in an iconic package. Since then, smartwater has continued to challenge norms and stay ahead of the curve. In 2019, smartwater alkaline and smartwater antioxidant were introduced to meet the growing desire for hydration options throughout the day. the smart innovations have continued with the launch of smartwater flavors—inspired by the lightly infused waters found at spas—and smartwater+, infused with a range of fruit essences and rejuvenating extracts. as for the next delicious disruption, it’s sure to be even smarter.