New store, same friendly folks! Brookshire Brothers moved its Valley Mills operations to a new store located at 902 Avenue C on Wednesday, March 22nd. The Valley Mills Chamber of Commerce, City of Valley Mills and Valley Mills ISD will be helped Brookshire Brothers kick things off with a ribbon cutting at 12:00 PM. Grand Opening festivities included a prize wheel, raffles, giveaways, and performances by Valley Mills ISD cheerleaders and band.
Store Director Wes Thiele invites his Valley Mills neighbors to stop by, check out the new store, and say hello to his extraordinary team. Thiele has more than 20 years of grocery experience, including almost three years at the cur-rent Valley Mills Brookshire Brothers Express location. As a Valley Mills native, he loves fishing, sports, and spending time with his family. While serving as Store Director, Thiele considers himself fortunate to help bring this new location to his hometown and introduced Tori Smith as his Assistant Store Director during the ribbon cutting ceremony. The new Brookshire Brothers Ex-press location will feature fresh meat and produce, a hot deli with daily spe-cials, Western Union, money orders, and a full-service courtesy booth.
In addition to the fun provided by the Valley Mills cheerleaders and band, folks were invited to come out and enjoy the grand opening activities by spin-ning on the prize wheel, registering for giveaways and enjoying refreshments. Customers can take advantage of additional in store savings by joining CELEBRATE – Brookshire Brothers’ loyalty program. Celebrate members receive digital coupons and also enjoy weekly specials and promotions.
Brookshire Brothers just celebrated its 95th birthday with more expansion plans on the horizon. The company believes in super serving its customers and its communities with quality goods, great values and the extra bonus of shopping with someone you know. The Valley Mills store will employ about thirty people, including local high school students.
Brookshire Brothers is employee-owned and community driven. Its assets include 115 retail outlets incorporating grocery stores, convenience stores, as well as free standing tobacco, pharmacy and petro locations. Its footprint stretches east to Lake Charles, Louisiana, west to Dublin, Texas, north to Whitesboro, Texas and south to Ganado, Texas. For more information about Brookshire Brothers and its family of brands please visit www.brookshirebrothers.com.